Juicing is the most fashionable , as well as healthy, food trend of the year. It makes sense that Opening Ceremony, the trailblazing curated clothing retailers, are hosting an outpost of New York-based boutique juice cleanse company Heartbeet Juicery in their men’s store in Soho. Known for their delicious, 100% raw cold-pressed juices, nut milks, and smoothies, Heartbeet was launched after Maria Margolies, a yoga teacher, began whipping up fresh juices for her friend Danniel Swatosh during the latter’s pregnancy. The resulting business has boomed with the juice craze, and now their organic and locally sourced product can be a revitalizing liquid lunch while you’re taking a shopping break.
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